Ab Fab

Impressive to say the least; H&M’s fierce marketing technique with ultra glam launch parties, their choice of co-work with some of the best designers in the world, and now most recently, H&M's new store in Knightsbridge ... But their move to expand in an area where only the really posh ladies would go for their shopping sprees may very well be the start of a new era for H&M. To us, the company is the working proof of how success is spelt today, and for a label that delivers High Street fashion for each and everyone, we’re hoping to see an expansion of this Down Under...